OPEN COLLEGES: COURSE PAGE REDESIGN
Open Colleges is one of Australia’s leading Registered Training Organisation (RTO), which focuses on providing wide range of nationally recognised & accredited courses both online and on campus. One of my main and business critical projects that I’ve worked on is the course page redesign for qualifications and short courses. It had a high and critical business impact as the business primarily depend on leads and conversations from the course page. Hence, the primary objective of the project is to improve conversation rates and to provide an optimum user experience.
In the discovery and definition phase, I conducted a requirements workshop with the internal stakeholders to determine the user and business requirements through various workshop activities such as a cluster and competitor analysis, while also looking at website analytics and user/business goals to inform possible page structures and design. In the ideation and prototyping phase, I created multiple sets of wireframes (Web and Mobile) using Sketch to depict what the course landing page could look like based on the workshop findings and additional user research.
The Process
Human Centred Design (HCD) approach (Discovery, Definition, Ideate, Prototype, Test and Iterate) to ensure that everyone had a common goal centred around the user groups, that is to provide an effective, relevant and useful information that is easy to find in the new website.
Discovery and Definition
Personas, Heatmaps and Analytics
Stakeholder Workshop
Ideation and Prototyping
End Result and Conclusion
Through the Human Centred Design (HCD) process, the main stakeholders felt engaged and informed which resulted in a smooth approval process and a successful implementation of the Open Colleges course pages.
